Focused on three stores River Island, Top Man and H&M, the trend is very clear. Earthy light colors, and few prints.
showcase a modest rugged clean look, less pattern more on plain washed color,
texture (crumply), denims and few layers.
still adhering to Indi Pop couture, denims, flowy fabric, a few knits stuff, colored light washed pop jean, low waist and some good printed shirts.
showcase a more relaxed look, more street less indi. A few prints and few layers.
H&M website offers a Fashion Studio where shoppers can try clothes on a model virtually
to see what it looks like in layers.
Images taken from